It could have been the Olympics, but look again and you will realise that the audience was in a better sartorial form than the usual sport-goers, the cyclists wore more than just brightly coloured spandex, and the flags on the cyclists hats (and not helmets) were that of Moncler Gamme Bleu. Or it could be France, given its uncanny resemblance to the France flag. But I was sure that the first stripe on the flag was black rather than blue so MGB it was. Moncler Gamme Bleu, as a country, we sure wouldn't mind its chic existence. This was a show by Thom Browne, and you wouldn't expect a fashion show of his to be a fashion show without the theatrical excitement. This time round, inspired by Tour de France, the models doubled up as cyclists and mounted themselves on racing bicycles and paraded (or raced, to be exact) round the Milan Velodrome. It sure was sportswear and that needed no more contention.
And we know you can't tell much from pictures, especially sports. So here is the actual video. Cycling included.
Moncler Gamme Bleu Spring/Summer 2011 Runway from LAT Videos on Vimeo.