“I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect. This campaign really reflects the mood I’m in these days, even from a design stance.” The campaign features Angela Missoni, her parents, her children Margherita, Teresa and Francesco, as well as her brother Vittorio Missoni’s children, Ottavio Junior, Marco and Giacomo.
Ottavo Junior and Marco Missoni
Ottavio and Margherita Missoni, Angela and Marco Missoni
Francesco Missoni, Giacomo and Marco Missoni
Margherita Missoni and Missoni founders, Rosita and Ottavio; Francesco Missoni
Surprise, Surprise. This is the new ad campaign for Missoni Spring 2010 by Juergen Teller. Well, I was a little shocked at first, but then again, my first reaction was that I just scrolled past this campaign, not realizing that it was by Missoni until I realised that the repetitive stripey prints looked really familiar.
My favorite ad campaigns this season were more on the simpler side (see Chloe and Prada) but this campaign hit me just in the right spot of my brain that registered all the pretty things I see in life. Now, just where do I start? How about the awesomest sofa done in signature Missoni wavy prints in the craziest of colours. (My mind is going to explode, I NEED THAT SOFA.) I bet that they even have matching carpets and towels. No models whatsoever, but in place are the Missoni family, of all shapes and sizes. What makes it even more appealing is that they are not like the boring, cliched family photos where everyone is in suits and dresses, against boring (and the ugliest) blue-greenish backdrops or fireplaces. You see the Missoni family just before dinner, waiting for dinner while reading the papers, doing candid shots -in other words, in their true self except wearing coats and cardigans that cost a few hundred bucks (unless they actually have wardrobes full of Missoni knits. AWESOME).
The candidness of the campaign, the freshness of it, the whole family bond/kinship thing is just perfect. At least for me and not some who said this looked as though they came out from a random lame family photo album.
